Websites AI can read. Custom apps, built for you.
The website that brings your customers in, rebuilt so the AI they ask can read it too. And the software shaped to how your business actually runs: a donations app for a community, an inspection tool for the field. One practitioner, building at AI speed, which is what changed the price rather than the standard.
Websites both people and AI can read and use.
When someone asks AI about your company, your site is either readable to it or it is not, and most are not. The rebuild makes yours readable: every word available to AI, forms an AI agent can complete on a customer's behalf, and pages shaped as answers to the questions buyers ask.
Websites AI can read. Custom apps, built for you.
1{ 2 "@type": "ProfessionalService", 3 "name": "CX Matters", 4 "areaServed": "AU", 5 "hasOfferCatalog": { // 6 offers 6 "name": "AI-native rebuild", 7 "priceSpecification": { 8 "priceCurrency": "AUD", 9 "minPrice": 12000 10 } // and the other 5 11 } 12}
The same page, read two ways: by a person, and by AI.
When nothing on the market does the job.
When what your business needs does not exist as a product, it gets built. Every example below started as a problem no off-the-shelf tool solved.
A community needed a way to fund the purchase of a new home for their centre, one small donation at a time. I designed and built House of Light: the campaign's story and a giving flow simple enough for every generation. The campaign is raising $500,000 to buy it.
No AI in the product, because the product did not need any. It was built at AI speed, with Claude Code at the workbench, which is what changed the price rather than the standard.
A home for the centre.
The flow a donor met, reproduced here, and what the community is raising.
How it works
Both builds start the same way.
Both builds start with a discovery sprint. Two weeks, and you leave with a written scope and a fixed quote for the build itself.
Proof
Real software. Real outcomes.
Three organisations ran on software I built. The rest of the proof is this site.
Apps built for one organisation
A donations application for a community's campaign to buy a new home for their centre, live under the client's own domain and raising now. No AI in the product; built at AI speed.
The internal software the business ran on. I redesigned the tool support teams used to review each other's customer conversations and shipped features into the production codebase, then led the engineering team behind the applications, integrations and monitoring the company itself depended on. One piece is public (opens in a new tab) .
Lead developer of the project management software creative studios in 27 countries ran their businesses on. Every release, custom feature and integration shipped to the whole user base.
Running on this site
A voice agent that answers out loud, an agent that writes a weekly risk report, a test bench with seventy-two published transcripts, and three more. Real systems on a real dataset, open to try.
In their words
What people who've worked with me say.
March Designs
I had no idea our website was invisible to AI. Jason asked five AI assistants the questions our clients ask before they call us, and March Designs was named in none of the 39 answers that came back. Our competitors were in all of them. He showed me exactly why, cooked up a rebuild so machines can actually read it, and had it live quickly.
Intercom
He impressed immediately with his work ethic, obsession for customer success and being a downright wonderful teammate. … His level of detail, planning, organisation, analytical prowess, understanding problems to be solved and delivering impactful results are skills he displays every day. … I can't recommend him enough as a leader, engineer, program manager, operational expert.
Atlassian
He developed and published critical insights into the challenges our customers faced with Rovo, Atlassian's AI product. These insights directly influenced improvements that drove stronger adoption. Jason also championed the use of AI within our own workflows, improving efficiency and setting a new bar for quality and clarity in his deliverables. What stood out most was the consistently high standard of his work: thoughtful, thorough, and actionable.
Heidi Health
If you ever get the chance to work with Jason take the opportunity to listen and learn. He thinks deeply about CX systems. Bringing an extraordinary breadth of knowledge and understanding to his work. … Jason has an ability to deeply understand any problem. As a leader he comes with a rare willingness to get his hands on the tools if he can assist. The time he commits to helping you grow your craft is commendable.
Intercom
Jason is an innovator, leader, doer, thinker and problem solver, he's that person on your team you go to when facing the stickiest of challenges with no clear way out knowing that he will help guide you there. … He holds a high bar, never misses a detail and demonstrates immense integrity in all that he does. … Whatever Jason does, he does it well.
Heidi Health
Jason's ability to create support systems that scale (immediately) to meet rising demand for support, while concurrently growing the capabilities of his team cannot be understated. … He is able to advocate for users with balanced data analysis and clarity on the opportunities to improve user experience with a cross-functional lens.
SUEN.AI
Jason is methodical, data-driven, and an utmost professional. In my time working with him, he always executed using sound, thoughtful judgment. … He grew our support team from 0 to 1 internally while also managing external service providers effortlessly.
Immutable
Jason is an outstanding operator and leader. … Jason excelled in every aspect of his role … transforming the global partner and developer experience at the company. Jason's positive attitude, adaptability and thoughtful approach made him a joy to work with.
Streamtime
Changes, features and incredible additions to our product have been made with such speeds it's hard to imagine Streamtime without his contributions. … We're consistently seeing very positive feedback from our customers after they have worked with Jason.
Atlassian
Jason was an exceptional partner in driving data-driven outcomes and insights for our AI feature Rovo at Atlassian. He is incredibly proactive, engaged and knowledgeable and was an absolute delight to work with.
Heidi Health
Saw immediate impact in his voice of customer and AI enablement work. Attention to detail is second to none.
cargo.one
His attention to detail is quickly apparent in his documentation and with his aim of solving for and validating any problem-to-be-solved presented to him.
Betashares
I have always appreciated his methodical and comprehensive approach to new tasks and projects and particularly his planning and preparation for team communications and thoroughness with any change management.
Heidi Health
Jason was always the calmest person in the room under pressure, being diligent and making the right calls. … Jason cares about his team, cares about getting things right, which shows in everything he touches.