Customers are sending AI to your site before they arrive.
For thirty years a website had one audience: people. Now a growing share of what used to be a visit is answered inside Claude, ChatGPT, Gemini, Grok or Perplexity, before anyone reaches your site. Almost every website was built for the audience that is shrinking, and almost none for the one that is growing.
There is no page two of an AI answer.
58%
of consumers have replaced traditional search with AI for product and service recommendations.
Capgemini's measure, up from 25% in 2023. Forrester finds 94% of business buyers now use AI somewhere in how they buy, up from 89%.
60%
of searches now end without a click to any website.
The AI summary was the answer. Bain puts the organic traffic already lost at 15 to 25 per cent, on Google.
64%
of people who ask AI for a business recommendation trust it as much as reviews.
That is BrightLocal's measure. Gartner puts business buyers further along again: 67% now prefer to buy without talking to a rep at all, up from 61% a year earlier.
Sources Capgemini 2025 (opens in a new tab) Forrester 2025 (opens in a new tab) Bain 2025 (opens in a new tab) BrightLocal 2026 (opens in a new tab) Gartner 2026 (opens in a new tab)
01The three jobs of a website in 2026
Three things your website has to do now.
Be recommended. Be readable. Be reachable when nobody is there. All three come down to the same thing: the experience a customer has of your business.
AI is recommending someone. It should be you.
Do AI assistants recommend you?
When someone asks AI which product or service they should use, your business is either in the reply or it is not. That comes down to whether your pages are shaped as answers to the questions buyers actually ask, and whether the same description of you appears everywhere AI looks. Most sites answer a question nobody asked, in language nobody searched.
0 of 3
None of the three tools got it right. Absent, wrong or partial, in the three rows below.
Most websites hand AI a blank page.
Can AI read your website, and can it act on what it finds?
Most modern websites build themselves in your browser after the page arrives. The AI reading your site never waits for that. It is a visitor with no eyes, and no way to work anything out for itself. It takes what it is handed and moves on, which on a lot of sites is a blank page with your logo on it. This is the finding that surprises people most, and it is the cheapest one to fix.
Reading is only half the job. Can a machine find your prices, your opening hours and what you actually sell, then act on what it finds and fill out a form on a customer's behalf? That is the next thing buyers will expect, and it is development work rather than marketing work. Below, two visits to a typical small-business site, made the way AI makes them: what it could read, and what it could not.
<div id="root"></div> and nothing else.
Answer customers when nobody is there.
Your website can stop being a brochure and become a front desk: a live AI voice agent that greets customers, answers questions out loud, and hands over to a human the moment that matters more.
02Start here
Find out where you stand. Then fix it, or ask for help.
AI Visibility Audit · Free
Ask AI what your business does. If the answer is wrong, that is what your buyers are being told.
You get five scores from 0 to 100, measured rather than estimated. Then the forty answers we collected, the competitors AI names instead of you and how often, and the three fixes that matter most, in order of impact. Every finding is one you can verify yourself.
Seven pages, yours to keep
- 01 How AI describes you Five scores, measured rather than estimated.
- 02 The shift in behaviour What changed in how buyers find you in 2026.
- 03 Do AI assistants recommend you? Forty answers from five AI assistants, question by question.
- 04 The short list Which businesses get named instead of yours, and how often.
- 05 Can AI use your website? What worked when we visited it as software, and what didn't.
- 06 The three fixes that matter most In order of impact, each one from a measurement in the report.
- 07 What happens next Fixed prices, no surprises. Only if you want them.
CX Matters · AI visibility audit · Free report
How AI describes
your business
When a customer asks an AI which providers to use, it names a handful and stops. We asked five AI assistants, Claude, ChatGPT, Gemini, Grok and Perplexity, eight of those questions.
This business was named in 2 of the 40 answers. The most-named competitor appeared in 24.
Your scores · 0 to 100, measured, not estimated
Whether the AI assistants, and the search engines behind them, are let in.
Whether your pages are written in a way software can make sense of.
Whether it can find your contact details, your prices and your hours, and get through your form.
Whether your pages say plainly what you do, what you've done, and what people ask you.
How often you were named across the answers we received.
Page one of a real report, business redacted.
03What it costs
What it costs to fix what the audit finds.
No bands, no tiers, one number per engagement. The AI Readiness Sprint fixes what the audit found, on the site you already have, and Managed AI Presence keeps it that way. If the audit says the site is not worth fixing, the rebuild is priced on Software development.
04Common questions
What people ask before they get in touch.
- Is this for a business like mine?
- Yes. If your business has a website, it has this problem: the people you want are asking AI about your category before they ever land on your site, and most sites cannot be read properly by the thing answering them.
- What if I already have a website?
- The AI Readiness Sprint works on the site you already have: structured data, content reshaped around the questions buyers ask, and the changes that let a machine actually use it. A rebuild is only worth it when the site is fighting you for other reasons too, and I would tell you that before quoting one.
- What if the audit says I am fine?
- Then I tell you that, and there is nothing to sell you. The audit is free and there is no paid version of it, so it costs me nothing to give you good news. That is rather the point of leading with it.
- How is this different from an SEO agency?
- It is mostly a different job rather than a competing one. An agency does the marketing; I do the development that marketing now depends on. Being found by an answer engine and being usable by an agent come down to how the site is built: what a machine gets handed, whether it can find your prices, whether it can complete your forms. If you already have people doing your marketing, this sits underneath and complements their work.
- What counts as a custom app or AI system?
- The application your business needs but cannot buy off the shelf, and the systems that learn from what your customers say about it. The labs on this site are the live version of that work, six working systems you can open and use: answers drawn from real feedback with the sources shown, an agent that notices which customers are drifting, and testing that catches what a support AI gets wrong before customers do. Every build starts with the $3,500 discovery sprint, and I quote the build itself on scope once that is done.
- Why is Managed AI Presence a monthly service?
- Because the thing it manages does not hold still. The AI models keep changing, and how you are described and cited shifts with them, whether anyone is watching or not. The retainer is a monthly brief on how you come up, monitoring of your citations and descriptions, and upkeep of the structured data and conversational layer as things move. One tier, $750 a month, three-month minimum.
- Where do I start?
- With the free audit, almost always. It tells both of us where you stand and what is actually worth doing. From there it splits in two. If you are keeping the site you have, the AI Readiness Sprint fixes what the audit found and it ends there. If you are building something new, a site or an application, it starts with the $3,500 discovery sprint, which is where the scope and the fixed quote come from. Nothing obliges you to the next step.
In their words
What people who've worked with me say.
March Designs
I had no idea our website was invisible to AI. Jason asked five AI assistants the questions our clients ask before they call us, and March Designs was named in none of the 39 answers that came back. Our competitors were in all of them. He showed me exactly why, cooked up a rebuild so machines can actually read it, and had it live quickly.
Intercom
He impressed immediately with his work ethic, obsession for customer success and being a downright wonderful teammate. … His level of detail, planning, organisation, analytical prowess, understanding problems to be solved and delivering impactful results are skills he displays every day. … I can't recommend him enough as a leader, engineer, program manager, operational expert.
Atlassian
He developed and published critical insights into the challenges our customers faced with Rovo, Atlassian's AI product. These insights directly influenced improvements that drove stronger adoption. Jason also championed the use of AI within our own workflows, improving efficiency and setting a new bar for quality and clarity in his deliverables. What stood out most was the consistently high standard of his work: thoughtful, thorough, and actionable.
Heidi Health
If you ever get the chance to work with Jason take the opportunity to listen and learn. He thinks deeply about CX systems. Bringing an extraordinary breadth of knowledge and understanding to his work. … Jason has an ability to deeply understand any problem. As a leader he comes with a rare willingness to get his hands on the tools if he can assist. The time he commits to helping you grow your craft is commendable.
Intercom
Jason is an innovator, leader, doer, thinker and problem solver, he's that person on your team you go to when facing the stickiest of challenges with no clear way out knowing that he will help guide you there. … He holds a high bar, never misses a detail and demonstrates immense integrity in all that he does. … Whatever Jason does, he does it well.
Heidi Health
Jason's ability to create support systems that scale (immediately) to meet rising demand for support, while concurrently growing the capabilities of his team cannot be understated. … He is able to advocate for users with balanced data analysis and clarity on the opportunities to improve user experience with a cross-functional lens.
SUEN.AI
Jason is methodical, data-driven, and an utmost professional. In my time working with him, he always executed using sound, thoughtful judgment. … He grew our support team from 0 to 1 internally while also managing external service providers effortlessly.
Immutable
Jason is an outstanding operator and leader. … Jason excelled in every aspect of his role … transforming the global partner and developer experience at the company. Jason's positive attitude, adaptability and thoughtful approach made him a joy to work with.
Streamtime
Changes, features and incredible additions to our product have been made with such speeds it's hard to imagine Streamtime without his contributions. … We're consistently seeing very positive feedback from our customers after they have worked with Jason.
Atlassian
Jason was an exceptional partner in driving data-driven outcomes and insights for our AI feature Rovo at Atlassian. He is incredibly proactive, engaged and knowledgeable and was an absolute delight to work with.
Heidi Health
Saw immediate impact in his voice of customer and AI enablement work. Attention to detail is second to none.
cargo.one
His attention to detail is quickly apparent in his documentation and with his aim of solving for and validating any problem-to-be-solved presented to him.
Betashares
I have always appreciated his methodical and comprehensive approach to new tasks and projects and particularly his planning and preparation for team communications and thoroughness with any change management.
Heidi Health
Jason was always the calmest person in the room under pressure, being diligent and making the right calls. … Jason cares about his team, cares about getting things right, which shows in everything he touches.